At 777lg we treat your personal data with the same care we bring to every other aspect of the platform. This Privacy Policy explains exactly what information we collect, why we collect it, how it is used, who it may be shared with, and the rights you hold over your own data. Please read it carefully alongside our Terms & Conditions before registering an account.
A plain-English overview of the core principles behind our privacy practices. The full policy below governs in all cases.
All personal data and financial information stored on 777lg servers is protected using industry-standard encryption. Data at rest and in transit is secured against unauthorised access.
We collect only the information that is genuinely necessary to operate your account, verify your identity, process transactions and comply with applicable legal obligations. No excess data is gathered.
777lg does not sell, rent or trade your personal data to third parties for marketing or any other commercial purpose. Your information is not a product.
You have the right to access, correct, restrict or request deletion of your personal data. Submit a request to our support team and we will respond promptly within the applicable timeframe.
We use cookies and similar technologies to improve your experience on the platform. Our cookie practices are described fully in the Cookies section of this policy so you know exactly what is active.
Personal data is retained only for as long as it is needed for the purpose it was collected, or as required by applicable legal and regulatory obligations. Data is securely deleted after this period.
This Privacy Policy (hereinafter "this Policy" or "the Policy") sets out the basis on which 777lg (hereinafter "777lg", "we", "us" or "our") collects, processes, stores and discloses personal data obtained from users (hereinafter "you", "the User" or "the Player") who access or register on the online gaming and sports betting platform at https://777lg.cam and all associated sub-pages and services (collectively, "the Platform" or "the Service").
We are committed to handling your personal data responsibly, transparently and in accordance with applicable data protection principles. This Policy applies to all personal data collected through the Platform, whether provided during registration, account verification, transactional activity, customer support interactions or passive browsing of the Platform.
This Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy, both of which form part of the contractual framework governing your relationship with 777lg.
For the purposes of this Policy, the following definitions apply:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, device identifiers, IP address, financial account details and behavioural data generated through Platform use. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, restriction or deletion. |
| "Data Controller" | The entity that determines the purposes and means of processing personal data. For the purposes of this Policy, 777lg acts as the Data Controller in respect of Player data. |
| "Data Processor" | A third party that processes personal data on behalf of 777lg under contractual instruction, such as payment service providers or KYC verification partners. |
| "Consent" | A freely given, specific, informed and unambiguous indication of the User's agreement to the processing of their personal data for a stated purpose. |
| "KYC" | Know Your Customer — the identity and age verification process conducted before withdrawals are permitted, involving the submission of government-issued identity documents and proof of address. |
| "Cookie" | A small text file placed on your device by the Platform to store preferences, session information and analytical data as described in Section 10. |
777lg operates as the Data Controller for all personal data collected through the Platform. As Data Controller, 777lg determines the purposes for which your personal data is processed and the means by which that processing takes place. Where third-party Data Processors are engaged, they act solely on 777lg's documented instructions and are contractually bound to appropriate data protection standards.
For all data protection queries, access requests or complaints, you may contact us using the details provided in Section 15 of this Policy. We aim to respond to all data-related enquiries within 30 calendar days of receipt.
777lg collects personal data through several distinct channels. The categories of data collected and their sources are described below:
| Category | Examples | Source |
|---|---|---|
| Registration Data | Full name, date of birth, email address, username, password (hashed), country of residence, preferred currency (e.g., PKR) | Provided directly by the User during account registration |
| Identity Verification (KYC) | Government-issued CNIC, passport or driver's licence; utility bill or bank statement; payment method ownership documents | Submitted by the User or via third-party KYC verification partners |
| Financial Data | Deposit and withdrawal transaction records, payment method references (e.g., partial card numbers, mobile wallet identifiers), transaction amounts in PKR or other applicable currencies | Generated through Platform transactions and payment processor integrations |
| Technical Data | IP address, device type, operating system, browser type and version, screen resolution, time zone, session duration | Automatically collected via cookies, server logs and analytics tools |
| Behavioural Data | Pages visited, games played, bets placed, sports markets accessed (e.g., PSL cricket odds, ICC tournament markets), bonus interactions, session patterns | Automatically collected through Platform analytics |
| Communications Data | Live chat transcripts, email correspondence, support ticket content, feedback submissions | Generated through interactions with our customer support team |
| Responsible Gambling Data | Deposit limits, loss limits, session limits, cooling-off periods, self-exclusion records | Set by the User through account tools or submitted via support requests |
777lg processes your personal data for the following specific purposes. Each purpose is matched to a lawful basis as described in Section 6:
Each processing activity carried out by 777lg relies on one or more of the following lawful bases. Where more than one basis applies, the primary basis is identified:
777lg does not sell, rent or trade your personal data. We may share your data with the following categories of third parties only where necessary and under appropriate data protection agreements:
777lg operates on an international basis. As a result, your personal data may be transferred to and stored on servers located in countries outside Pakistan, including countries that may not have data protection laws equivalent to those applicable in your jurisdiction.
Where personal data is transferred internationally, 777lg takes reasonable steps to ensure that an adequate level of protection is in place, which may include contractual safeguards between 777lg and the receiving party, alignment with recognised international data transfer standards, or reliance on the adequacy determination applicable in the recipient jurisdiction.
If you would like further information about the safeguards applied to international transfers of your personal data, you may request this by contacting our support team using the details in Section 15.
777lg retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required to comply with applicable legal, regulatory and accounting obligations. The following general retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Regulatory / contractual obligation |
| KYC and identity documents | Duration of account + 5 years after closure | Anti-money laundering legal obligation |
| Transaction and financial records | Duration of account + 7 years after closure | Financial record-keeping legal obligation |
| Customer support communications | 3 years from date of communication | Legitimate interests (dispute resolution) |
| Self-exclusion records | Indefinitely or for the duration of the exclusion period plus 5 years | Responsible gambling regulatory obligation |
| Marketing preferences and consent records | Until consent is withdrawn, plus 2 years thereafter | Legal obligation to evidence consent |
| Technical and analytical logs | Up to 13 months from date of collection | Legitimate interests (platform security) |
On expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. Anonymised aggregate data may be retained indefinitely for statistical and research purposes.
777lg uses cookies and similar tracking technologies to operate the Platform effectively, remember your preferences and analyse usage patterns. The categories of cookies we use are as follows:
You may manage your cookie preferences through your browser settings at any time. Please note that disabling strictly necessary cookies will affect your ability to use core Platform features, including logging in to your account. Instructions for managing cookies in the most commonly used browsers are available from the respective browser provider's support pages.
Subject to applicable law and certain limited exceptions, you hold the following rights in relation to your personal data held by 777lg. You may exercise any of these rights by contacting us using the details in Section 15:
Request a copy of the personal data we hold about you and information about how it is processed.
Request correction of any inaccurate or incomplete personal data we hold about you.
Request deletion of your personal data where it is no longer necessary for the purpose collected, subject to legal retention obligations.
Request that we restrict processing of your data in certain circumstances, such as where accuracy is contested.
Request a machine-readable copy of personal data you provided to us, where processing is based on consent or contract.
Object to processing based on legitimate interests, including direct marketing. We will cease processing unless compelling grounds exist.
Please note that certain rights are subject to limitations. For example, we cannot delete data that we are legally required to retain under anti-money laundering or financial record-keeping obligations, and we cannot provide access to data that would disclose information about another individual.
777lg implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction or alteration. These measures include, but are not limited to:
While we take all reasonable steps to protect your data, no system is entirely immune to security risks. You are responsible for maintaining the security of your own account credentials and for notifying us immediately at the contact details in Section 15 if you suspect any unauthorised access to your account.
The 777lg Platform is strictly intended for adults aged 18 years and above, or the higher minimum age required by the applicable operator license jurisdiction. We do not knowingly collect personal data from individuals below this age threshold.
Where there is reasonable suspicion that a registered user may be under the minimum age, we will suspend the account and withhold any balance pending completion of age verification. Any personal data collected from a minor will be deleted upon confirmation of underage status and the account will be permanently closed.
If you are the parent or guardian of a minor and believe that your child has provided personal data to 777lg without your knowledge, please contact us immediately using the details in Section 15 so that we can take prompt remedial action.
777lg reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, our data processing practices, or the services we offer. When material changes are made, we will notify registered users via a prominent notice on the Platform and, where appropriate, by email to the registered account address. The effective date displayed at the top of this Policy will be updated accordingly.
Your continued use of the Platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the changes. If you do not agree with any amendment, you should discontinue using the Platform and may request closure of your account in accordance with Section 15.
We recommend reviewing this Policy periodically. Archived versions of previous Policy iterations are available on request from our support team.
For any questions, concerns or formal requests relating to this Privacy Policy or the processing of your personal data, please contact our support team using the details below. We respond to all privacy-related enquiries within 30 calendar days.
For matters relating to responsible gambling, account limits or self-exclusion, please visit our dedicated Responsible Gambling page where the relevant tools and support information are available directly.
You now have a clear picture of how 777lg handles your personal data. We are committed to transparency, security and giving you full control over your information. Explore the Platform with confidence — cricket betting, live casino, PSL odds and more await.
18+ only, or the higher minimum required by the applicable license jurisdiction. Local laws may restrict gambling. Play responsibly.